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Thousands of people talking about one thing - natural and organic cosmetics. Photo by Africa
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BioBeauty & BioFit expects to attract strong exhibitor participation from the usual powerhouses of Europe and North America. However, with the market very much still in the early stage of growth and rapid development new players from Asean, Asia, Latin America and Africa are expected to play major roles.
The growing popularity of natural products in Thailand, Asean and Asia is driven by the insatiable aspirations of the population to lead a healthier lifestyle. The massive turnout of 24,000 visitors to the first Health Food & Ingredient Thailand (HFIT) exhibition in March this year is proof of that 'Be Healthy' mentality.
'Healthy in mind, body and soul' – the ultimate goal
BioBeauty & BioFit, along with HFIT, offers the market a holistic approach to beauty, fitness and wellness. The exhibits cover natural beauty products, beauty food and nutrients and fitness and weight management to yoga, meditation, massage and spa services.
As in Europe and the US, drugstores, department stores, supermarkets and discount stores have proven to be the best distribution channels in Asia. At the same time organic food and herbal outlets have also expanded shelf-space for natural and organic cosmetics.
But unlike in Europe and the US, beauty salons and spas are effective distribution channels in Asia. Although each don't have the massive pulling power of one giant department store or a supermarket, their numerical superiority and presence in communities make them important distribution channels as well. (more)
1. BioBeauty & BioFit Is best timed to facilitate recovery & expansion
2. BioBeauty & BioFit is an excellent market intelligence tool
3. The event draws on the success of Health Food & Ingredient Thailand (co-located event)
4. Strong focus on Asean and Asia (more)
Why pay more when you can enjoy more or the same benefits at less costs -- less risks. (more)